Word: billund
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...Lego company was founded in 1932 by Danish carpenter Ole Kirk Christiansen, a carpenter from Billund who had a sideline in wooden toys. He named the company after an amalgamation of the Danish phrase "leg godt," which means "play well...
...years, the Lego group has built up the brand. It developed the larger Duplo series in the 1960s for younger children who had trouble handling the original tiny Lego bricks (Duplo is still going strong too). In 1968, the company opened its first Legoland theme parks, near its Billund birthplace. Parks in Windsor, England, Carlsbad, California and Günzburg, Germany followed, each using around 50 million bricks to create replicas of monuments and landmarks such as the Eiffel Tower, Mount Rushmore, and the Sydney Opera House. Each park receives around 1.4 million visitors per year...
...group itself is only planning low-key celebrations of the patent anniversary: a special-edition of its 1950s-style Town Plan set with three gold bricks, and a worldwide building contest with a grand finale at Legoland Billund. And for most Google users - itself a website which keeps building and growing in size - the homepage spelling of the company name in Lego blocks Monday will come across as just another of the web giant's quirks. But for the millions who grew up on the brick - and the millions more still fitting them together - that lunchtime visit to the patent...
Last year Danish toymaker Lego announced plans to outsource most of its manufacturing to Eastern Europe and Mexico. Of 1,200 blue collar jobs at Lego's headquarters in the town of Billund, only about 300 would remain...
Cheese Merchant's Daughter. Christiansen business got its start in Billund during the early 1930s when his father, a carpenter unable to find work in the depressed village, began making wooden toys in his workshop. Naming his enterprise Lego, a contraction for the Danish leg godt (meaning play well), Ole Kirk Christiansen peddled his toys by bicycling about in the surrounding countryside. When Godtfred reached 14 he dropped out of the village school to join his father, after World War II helped swing Lego into the manufacture of plastic toy animals...