Word: bert
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Dates: during 1960-1960
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...Declaring that the University of Kansas had illegally recruited Star Halfback Bert Coan, the Big Eight stripped the proud Jayhawkers of their first conference football title in 30 years. The new champion: Missouri, which was trounced by Coan and Kansas, 23-7. ¶He had little speed and his batting swing was a convulsive twitch, but the New York Yankees' Gil McDougald was smart enough to become in his time the most versatile infielder in the majors. Last week, at 32, McDougald proved again how smart he was by quitting the game after two fading seasons (1960 average...
...last summer, largely because of the cool weather, sales hit a plateau, and Piel's looked around for an old-fashioned hard sell in the form of a jingle. Bert and Harry were seen less and less. Last week their $100,000 annual contract, owned by Goulding, Elliott and Edward Graham, the team's scriptwriter, expired. Young & Rubicam, Piel's advertising agency, did not renew it, instead tried to negotiate a new one for fewer commercials. Y. & R. explained that even though televiewers tuned in to programs just to hear the Bert and Harry ad, they...
...five years the softest sell on East Coast TV and radio opened with a gruff, bullying "Hello viewers, I'm Bert Piel and this is my brother Harry." Cartoon characters created by UPA (Mr. Magoo) and given voice by radio's Bob (Elliott) & Ray (Goulding), Boisterous Bert and Harried Harry were pitchmen for Piel's Beer-and invariably the pitch went awry. The lights failed during a taste-test, the man-in-the-street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise...
...viewers (Bert invariably addressed the radio audience as "radio viewers") loved it, and for three years Piel's sales set new records...
...Wizard of Oz (CBS, 6-8 p.m.). A rerun of the 1939 movie classic sends Judy Garland, Frank Morgan, Ray Bolger, Bert Lahr and Billie Burke on another trek up the yellow brick road...