Word: beefed
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Shortly after the Franco-Prussian war, in which he had shrewdly enriched himself by selling foodstuffs to the French, a formidable British wholesale grocer named John Johnston found himself surprisingly afflicted with dyspepsia. Disgusted by the remedies then in vogue, he chose to make a new one, out of beef. Bovril, in its squat, liquorish bottles, is now capitalized for ?3,000,000, has ?6,000,000 of assets including 1,300,000 acres of cattleland in the Argentine and 9,000,000 acres in Australia, where "Bovril" is the slang equivalent for applesauce or baloney. Last week, Bovril...
...account of his part in the action at Shipka Pass in the Turkish War of 1877. While the exact process by which Bovril is distilled from meat is secret, Bovril, Ltd. has never attempted to conceal the fact that it takes 20 to 30 pounds of good lean beef to make one pound of Bovril. This circumstance is cunningly suggested by the Bovril poster, which shows a shaggy and slightly dilapidated steer staring at a bottle of Bovril with a wild surmise that is elucidated in the caption: "Alas! My poor brother." Bovril sales took a big jump during...
...developed an innocuous fluid. Once introduced into a vein it whips the blood into a fury of red cell reproduction. The fury lasts for four to six weeks, when another intravenous injection becomes necessary. That is more pleasant, anemics find, than swallowing hog stomachs once a day or eating beef liver at every meal...
Gentleman Farmer Thorne, whose ancestral acres stretch over the high-rolling hills of Dutchess County, was highly pleased. "It proves," he said, "what I have been trying to convince Eastern farmers all along. . . . They can compete with other regions in beef cattle as well as in dairy herds...
...James Cash Penney, chainstore tycoon, paid $8.25 per lb. for 920-lb. World's Grand Champion Lucky Strike. World's Champion beef commands fancy prices when served in hotels or dining cars, brings its vendor publicity...