Word: beefed
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...psych is the art known as "consumer motivation," whose leading exponent, Ernest Dichter, keeps pouring out fresh insights in a monthly newsletter. Dichter perceives qualities in objects and situations that nobody, except possibly a mad metaphysician, has seen before. He proclaims that lamb is less popular than beef because it is associated with "gentle innocence"; that rice is a favorite "feminine food" because in the cooking "it expands and swells." Dichter also asserts that gloves are sexy because taking them off to shake hands is an "act of undressing" which provides "skin contacts"; that shaving is a masochistic ritual associated...
Buffalo & Beef It was the sort of hopeful sentiment that independence inevitably evokes in black Africa. As Botswana's birthday gifts indicated, Africa's 33rd new nation of the decade faces a combination of problems that bode ill for future success. The former British colony of Bechuanaland is a Texas-size sprawl of sand, rock and scrub-thorn; elephants, buffalo and springbok outnumber the scrawny Tswana cattle on which its 576,000 people depend for a living; in the fifth year of drought, both cattle and men are facing starvation. As if that were not enough, black Botswana...
...flapping up like frightened pigeons, the campaign finally ended last week. In the great banquet hall of Rio's Copacabana Palace Hotel, Costa e Silva peered from behind his green-tinted sunglasses while 450 captains of industry pretended that the filet mignon on their plates was the only beef they had with the government. "An unforgettable night," proclaimed the president of the National Confederation of Industries. "A his toric moment," added the president of the National Confederation of Agriculture. "The moral attributes of Your Excellency, Senhor Marshal," said the president of the National Confederation of Industrial Workers, "make...
...Beef Gang. This year, Beban is an inch taller (at 6 ft. 1 in.), 12 Ibs. heavier (at 195 Ibs.), and every bit as dangerous. Against Pitt, he scored two touchdowns on runs of 1 and 9 yds.; against Syracuse, he plunged 4 yds. for one score, set up another with a 47-yd. pass, and threw 13 yds. for a third. Against Missouri last week, he completed eleven out of 20 passes, for 204 yds. Even so, he is hardly a one-man team. Halfback Farr is a legitimate All-America candidate who has aver aged...
Edith Palmer's Country Inn, Virginia City, Nev. Rich and exotic dishes, ranging from beef Stroganoff to san-juck, an epicurean dish of the Korean upper class, prepared by Owner Edith Palmer Kolodziej. Expensive...