Word: beaverbrook
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Once again certain Tories were after the snowy scalp of James Ramsay MacDonald last week. As usual the attack was led by High-Tariff Tories. Backed by the potent Beaverbrook Press, 150 of them huddled together in a secret meeting, then rushed the Cabinet with a demand for a 4d-a-pound tariff on foreign meats (with a tuppenny rebate for the Dominions) to protect the British farmer...
...favorite role of "Empire Salesman," H. R. H. then opened at Copenhagen the largest British fair ever held among Danes. From London Lord Beaverbrook's Daily Express, tireless champion of a tariff wall around the Empire, sniped at the Empire Salesman, charged flatly that his Danish trip is "ill advised...
...firm announced that its difficulties were so great that it will pass into the hands of its bondholders unless aid is forthcoming. Common and preferred stockholders may be called upon to assist. A committee was formed to protect preferred stockholders. One of its members is a representative of Lord Beaverbrook's London firm of Kitcat & Aitken (not to be confused with London's famed Kit Cat Club...
Results. Britons were bewildered by the agreements. Liberal and Labor newspapers pointedly asked what the British consumer would get in return for the higher food taxes. Old George Lansbury, Laborite leader, announced he would fight ratification with what was left of his party. Lord Beaverbrook, the Canadian-born owner of the Daily Express, for years an advocate of Empire Free Trade, was delighted. Said the Express: "Credit goes supremely to one man, Bennett, whose sincerity and patriotism won for him the sneers and venom of a considerable section of the British press...
Reduced in size and price (from is. to 6d.), the Graphic was renamed The National Graphic. Editor Beaumont explained: "Lord Northcliffe, followed by Lords Rothermere and Beaverbrook, set out to organize the daily and Sunday newspapers on a national scale, but nobody has yet taken up the British weekly press in a similar way, although it has been done in the United States where the weeklies have gigantic circulations...