Word: beaverbrook
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...Esmond Harmsworth. The Mail ("For King & Empire") is stodgy, conservative, has its front page filled with advertising, second & third pages full of financial news. For eleven years it held the largest circulation in the world, well over 1,500,000. Longtime runner-up to the Mail is impish Lord Beaverbrook's Express (until this year, 49% owned by Rothermere). The crusading Express is jazzy, sensational, easily readable, packed with shrill headlines and vivid pictures from front page to back. Its circulation for the past few years has pressed within 200,000 of the Mail's. The News-Chronicle...
...volumes of Dickens, in a mad scramble for new readers. Dickens was only a starter. Washing machines came next. Then sets" of china, electric irons, cricket bats & balls, cameras. Dictionaries, encyclopedias, sets of "modern classics." Fountain pens, fancy pencils, stockings, underwear, wrist watches, pillow cases, pyjamas. Lord Beaverbrook outfitted his canvassers with samples of boots, coats, pants and shoes, sent them west to show Welsh miners how they might clothe a whole family by reading the Express for eight weeks...
...Bennett knew so many prominent people of his day that it would be easier to list those he did not know than those he did. Member of no literary school, he was on friendly terms with such irreconcilables as the Sitwells, H. G. Wells, Shaw, Noel Coward, "Max" Beaverbrook, T. S. Eliot, Otto Kahn, Winston Churchill, Andre Gide, John Galsworthy, Lord Birkenhead, George Moore. He liked most people. Of an evening when Shaw was present he notes: "Shaw talked practically the whole time, which is the same thing as saying that he talked a damn sight too much...
...through "Four Corners." It soon burned to the ground and with it the belongings of 40 of the younger Walker girls-green wool and cotton uniforms, white crepe de chine evening dresses, riding habits. They had no place to sleep; nor did 80 other girls. For two days prior "Beaverbrook," a stately brick building that contained classrooms, offices, dining room, sleeping quarters, had been gutted by a brisk, suspiciously sudden fire. Most of Miss Walker's girls had to be put up that night at an inn, a country club, in homes in Simsbury and Farmington...
...modern France some garrison commanders punish with two days in "clink" a poilu found playing with a Yo-Yo, consider it a menace to discipline. Modern Yo-Yoing was launched in London by Baron Beaverbrook's Conservative Evening Standard which coached its readers in endless Yo-Yo tricks: "loops." "break-ways," "skinning the cat," "three-leaf clovers" and "Bow Bells." Most dangerous Yo-Yo maneuver is "around the world," in which the spinning top gyrates about its thrower's head in a circle which alternately widens and contracts...