Word: beaverbrook
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...turned out later, this was more impishness. Lord Beaverbrook still closely supervises the Daily Express and its sister papers, the Sunday Express (1,500,000) and Evening Standard (400,000), although his office ranges halfway round the world...
...control room of the Express shifts mostly between Stornaway House and Cherkley Court in Surrey, a 750-acre estate 20 miles out of London which Beaverbrook bought soon after he went to England. Both houses have phones in most of their 20-odd rooms, in their gardens...
...three or four uninvited guests (if too many come, they have to split portions). If the talk becomes listless, the impish Beaver does not conceal his distress. Raising his thin arms over his head he exclaims: "Oh God, I'm bored!" His Canadian birth has not prevented Lord Beaverbrook from conforming to the Old World type of the powerful man with the courage of his caprice. His newspapers are not strictly newspapers. Morning after George VI was crowned, the Express played the story on page one but the banner headline went to Dick Merrill's transatlantic flight...
...What the Beaverbrook papers do carry, however, is lots of reader entertainment-prepared by the best talent the Beaver can buy-and, most important, a running fire of pep talks and admonitions to the British people: BE OF GOOD CHEER . . . PACK UP YOUR TROUBLES . . . BUY A PEACE GIFT . . . PAY YOUR DEBTS AND KEEP TRADE BRISK...
...admiration of some more conventional publishing practices (he makes his employes read and, where possible, imitate TIME), Lord Beaverbrook chooses his own methods. Last year they were good enough to net his papers $3,750,000. But the Express puts extra nest eggs away every year in a basket called the "Secret Reserve." This now totals about $3,750,000, and will furnish ammunition for any new circulation...