Word: beaverbrook
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Oddest fact about Beaverbrook as a publisher is the amount of kidding and criticism the Beaver can take from the people who work for him. Evelyn Waugh. a writer of fantastic novels (Decline And Fall, Vile Bodies, A Handful of Dust) was once an Evening Standard reporter. He has repeatedly and maliciously caricatured Beaverbrook as Lord Monomark or Lord Copper of the Daily Excess...
Monomark is a ludicrous egocentric who eats little but raw onions and oatmeal, is surrounded by slavish sycophants who toady to his ignorant misconceptions, abuses his distracted underlings and usually triumphs by some absurdly fortuitous accident. In 1930 Lord Beaverbrook sent Waugh to cover the Ethiopian coronation. Waugh repaid him with a lampooning in Black Mischief. Later Lord Beaverbrook sent Waugh to cover the Ethiopian war. Waugh bladdered him again in Scoop...
After ex-Prime Minister Stanley Baldwin was made an Earl last year, a writer on Beaverbrook's Evening Standard casually summed up the long-standing political feud between the two men, concluding: ''Did Beaverbrook get anything from it? Yes. He got an attack of asthma. He has it still. He is no longer a political force...
...medical problem. Baldwin can leave him to his doctors." David Low, the greatest cartoonist of the time, amuses himself with periodic laughs at Beaverbrook's expense in the Evening Standard. A sample is Low's picture of Beaverbrook at Christmas time, the press lord a tiny figure mailed like Richard the Lion-Hearted, catechizing Santa Claus for failing to bring enough Empire-made toys down his chimney...
...Recently Beaverbrook polled the Express staff on the question: ''Do you approve of Express policies?" The answer came back almost unanimously NO. The impish Beaver was delighted with his hirelings' impishness...