Word: bazaar
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Dates: during 2000-2000
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These are some of the trials experienced in recent months by Kate Betts, 35, the newly installed editor in chief at Harper's Bazaar. Since September, when she assumed stewardship of the country's oldest fashion glossy, Betts has been plotting its complete redesign, transforming everything from the magazine's layout to its logo--replacing the elegant typeface with bold lettering that she hopes reflects a more youthful orientation. Formerly the fashion news director at Vogue, she succeeds Liz Tilberis, a beloved editor who died from ovarian cancer last April. Betts inherited a magazine that, despite earning praise...
Both sides insist that any rivalry is merely professional. Vogue is the prestige fashion title for its publisher, Conde Nast, while Bazaar holds the same distinction for its parent company, Hearst. Indeed, from all reports, the women worked well together at Vogue, with Betts' skill as a writer complementing Wintour's impeccable eye. And with the exception of a newspaper article in which Betts, who gave birth to her first child only days after accepting the Bazaar post, expressed disappointment that Wintour had not sent her a baby gift, both women have behaved with determined gentility. Wintour praised Betts...
...that she's in charge, Betts is moving Bazaar into the sort of fashion coverage she instituted during her eight years at Vogue, where she highlighted trends from the street and created the Vogue Index, a popular, service-oriented section. "I think it's important to provide useful information but at the same time maintain the avant-garde photography for which Bazaar has traditionally been known," she says. "I'd like to give people something they can relate to, that's not foreign to them or of a certain insular world...
...issue features articles by Bret Easton Ellis and A.M. Homes, not exactly new voices but evidence of Betts' dedication to deft writing. And the opening section's Bazaar Report puts a journalistic spin on style by showing how runway fashions are worn in real life. While the new Bazaar differs markedly from the old one in content, it joins a crowded field of sources from television to the Internet to lifestyle magazines that offer women of all tax brackets style tips on makeup and clothing and peeks at celebrity wardrobes...