Word: battened
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Dates: during 1940-1949
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...four: J. Walter Thompson Co.; Young & Rubicam, Inc.; Batten, Barton, Durstine & Osborn, Inc.; N. W. Ayer...
...wrote the gentle essayist Charles Lamb, in phrases ardent as a lover's whisper, "is no less provocative of the appetite, than he is satisfactory to the criticalness of the censorious palate. The strong man may batten on him, and the weakling refuseth not his mild juices...
Adman Bruce Barton (Batten, Barton, Durstine & Osborn) knows just how he sells products and ideas: "Say it simply, say it over & over, say it in one-syllable words." He rates the Lord's Prayer, the 23rd Psalm and the Gettysburg Address as triumphs of simplicity and brevity: each contains fewer than 500 words, mostly of one and two syllables. Last week Adman Barton was getting ready to turn out a new weekly column of personal and social comment for Hearst's King Features. It will be written in no more than 500 words, mostly...
...resigned an account of this size except to avoid being fired." This week, F. C. & B. was, in effect, fired. It had offered to carry on for as long as it took to find a successor, but American Tobacco wasted no time in finding one. Effective forthwith, it named Batten, Barton, Durstine & Osborn, Inc. as the new agency for Lucky Strike advertising, turned its Pall Mall account over to Sullivan, Stauffer, Colwell & Bayles...
...University medical men must be one of watchful waiting. They should decide now how best they could vaccinate men wholesale in case of emergency. They should assure ready access to stocks of vaccine, if and when an epidemic strikes. The storm signals are flying; the Hygiene Department must batten its preventive hatches...