Word: batboom
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...Emmett already had such names as Superman and Singer Pat Boone. They really hit it big with James Bond. They began to peddle the rights to 007 in 1962, cashed in when Gold finger reached the theaters in 1965, touching off sales of $50 million in 007 products. The Batboom was even richer. Six months after the Batman TV series began last year, sales of Licensing-promoted Batstuff-1,000 items in all -reached $100 million...
...Batboom is V-RROOMing onto the retail stage just in the nick of time; after a $40 million splurge, the sale of James Bond 007 products is tailing off. Gimbels of Philadelphia, the first store to carry Batman T shirts, sold out its shipment of 360 in a day, ordered 2,400 more. Sales of all kinds of Batman merchandise would be still bigger except that manufacturers mistimed the impact, have fallen as far as six weeks behind in deliveries. "I've seen maybe 50 items in hand samples," complains Charles Lucas, Chicago-based buyer for 495 Walgreen drugstores...