Word: basic
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Dates: during 2000-2009
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ENGIBOUS: We are working on it. There is a growing realization that the U.S. lead in electronics has been the result of investments made 30 to 35 years ago. Nanotechnology is the next generation. But we do not have the basic research in physical sciences to lead in nanotechnology. It's a neck-and-neck horse race, if you've read what the Chinese, India, the Japanese and the Taiwanese are doing...
...those who find likeability too much of a stretch, Sanders advises that at the very least they should strive to be polite. The basic rules are pretty, well, basic: No screaming, hanging up phones, slamming doors and expressing biting sarcasm. The bottom line for really slow learners: "Just be quiet and stop being so unfriendly...
...ahead or even just survive. He didn't invent these precepts; Dale Carnegie, the granddaddy of self-improvement, sold more than 30 million copies of his 1936 classic, How to Win Friends and Influence People, by advocating similar behavior. But Sanders' book is a pleasing restatement of some basic principles. People who find these truths to be self-evident are likely to be the ones who need them least. "Men are the worst at this," Sanders reports. "They won't smile...
...maker Allergan, which disputes StriVectin's advertising claims, and from StriVectin itself, against alleged copycat marketers pushing similarly named knock-offs. Priced at a hefty $135 per 6-oz. tube, StriVectin, made by privately held Klein-Becker, a division of Salt Lake City, Utah-- based weight-loss-supplement maker Basic Research, last year tallied an estimated $60 million in sales, almost double the sales that a new skin-care product typically generates in its first year in U.S. department stores, according to NPD, a market-research firm. Clearly, for every vain soul who has undergone a dermatological procedure, there...
...worry about. There is competition from alleged knock-off brands, which so far has prompted the firm to file 16 trademark-infringement suits in federal court. Then there's a Federal Trade Commission suit scheduled for trial in July against Klein-Becker and its parent firm, Basic Research, alleging that its ads for several weight-loss supplements and tummy-flattening gels are misleading, although a spokesperson for Klein-Becker (which denies the charges) notes that StriVectin plays no part in that case...