Word: balloonist
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Dates: during 1996-1996
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...these are Branson odds. He has amassed a billion-dollar fortune by doing things that business strategists suggest he shouldn't: he targets well-established industries with entrenched competitors--airlines, records, retailing--and then attacks head on. In the process, the affable balloonist garners huge amounts of publicity from an unending assortment of goofball stunts and daredevil deeds...