Word: atrieva
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Dates: during 1990-1999
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...rewards for obeying CyberGold marketers range from 50[cents] (for, say, accepting two free issues of Wired magazine) to $5 (for letting a company called Atrieva back up your hard disk), with larger prizes on the way. Moving your winnings to your bank or VISA card, though, requires a password and a valid address, phone number and E-mail logon--safeguards that, along with the fact that each user can win a given reward only once, should prevent tech-heads from hacking the system. Such security will be crucial to Goldhaber's goal of making CyberGold central to the world...