Word: atari
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Dates: during 2000-2000
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Before I get lynched by an angry mob of Sony loyalists, consider one thing: the competition. No games-console maker has ever dominated the market for two successive generations of technology (anyone remember Atari?), and Sony faces three heavyweight challengers--Microsoft, Nintendo and Sega--for the next-generation crown...
...history of console wars, however, is on Microsoft's side. Video gamers are such fickle creatures that no company has ever dominated the market for more than one generation of machines. Atari was supplanted by Sega, Sega nudged out by Nintendo, and Nintendo blown away by a company that had never before produced a games box: Sony. Indeed, Microsoft execs love to talk about how the PlayStation was seen as a no-hoper--until it caught the imagination of games developers and took off like a particularly speedy Crash Bandicoot. It's no accident that Microsoft is trying...