Word: assets
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Magazines that try to compete with TV's wholesale approach, argued Cone, may be overlooking an important-and distinctive-asset of their own: "the fact of selectivity." Cone learned this fact for himself years ago. as a promotion man in San Francisco, when he managed to secure a copy of TIME'S subscription lists for the city. "I then copied off the names and addresses of every subscriber who was listed on either Vallejo Street or Broadway or Pacific Avenue"-three streets that passed through some of San Francisco's seamier neighborhoods and out into "the city...
Davies, the 1962 Crimson captain, was a standout on offense and defense at his left halfback position. His chief asset was his ability to range all over the field, setting up key goals and making important defensive plays...
...rival M. Knoedler & Co. sued the house of Wildenstein, alleging that someone had been tapping the wires of a Knoedler scout. Eventually the whole matter was dropped, and Wildenstein himself was apparently never involved. He would hardly need to use such tactics, for the one irreplaceable asset of his house is himself. A scholar in his own right, Wildenstein not only possesses an unerring eye, but also a memory that seems to have filed away an image of every first-rate painting that ever existed. Shortly before World War II, he bought an early 18th century portrait for about...
...newspapers but of civic leaders ranging from labor officials to Henry Ford II to Democratic Senator Patrick McNamara. Opposing Miriani in the nonpartisan election was an unknown named Jerome P. Cavanagh, 33, a lawyer who had never before run for public office. At first, Cavanagh's chief political asset seemed to be his photogenic wife and six children. But as the campaign progressed, Cavanagh developed a big issue: the economic health of Detroit...
...They hope that membership in the NAB Code will be an asset when the time comes to renew their license with the Federal Communications Commission. The complete futility of expecting even these benefits from subscribing to the NAB Code is shown by the fact that some stations presently subscribing to the Code are under investigation by the FCC because of complaints brought by local citizens' groups...