Word: assets
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...mother is disappearing from real life, a blandly sentimental portrayal of her onstage is in such great nostalgic demand that Dear Me arrived on Broadway as a presold hit, with $400,000 in advance ticket sales and a golden barge train of 365 theater parties in tow. Its chief asset is Gertrude Berg, a supermom with a heart as big as her hutzpa...
...source of the dissatisfaction is most decidedly not the college's academic quality. Mount Holyoke is unquestionably one of the finest and most rigorous women's colleges in the country. Probably its grates academic asset is the genuinely close contact that students have with faculty members; all of Mount Holyoke's classes are small by Harvard standards. Furthermore, the College offers numerous seminars and a liberal independent study program in which even freshmen may regularly participate...
...every dollar as long as he can. Some treasurers-such as those at Alcoa and Deere & Co.-have even set up their own sales financing subsidiaries to spur sales of their firm's products, and incidentally give them another profitable way to use its cash. "Every piece of asset-whatever it is-must be at work," says Union Oil Treasurer L. B. Houghton...
...raft of College and graduate school alumni in the government to draw on for assistance," McCloskey said. "If the program is kept small it can be a really excellent one and a great asset to the University...
...Broadway's most precious asset is its receptiveness to new ideas, and the most provocative contemporary idea in the modern theater has been the bizarre, chaotic, deeply existential attempt to find the meaning of man in a world of no-meaning threatened with a nuclear apocalypse-the theater of the absurd...