Word: arnav
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...building overseas plants. The largest U.S. shoemaker, St. Louis' International Shoe Co.. hopes to make shoes from Du Pont's material by spring of 1964, and other firms are sure to follow. A similar synthetic material has been developed by New Jersey's small Arnav Industries Inc., which plans to produce 5,000 pairs of children's shoes a day by summer, is buying a plant in Pennsylvania to turn out 20,000 pairs a day by year...
Secretive as Russians. Both Du Pont and Arnav are as secretive as Russians about their processes, but both achieved breakthroughs by finding a method of putting thousands of microscopic holes into synthetics to enable them to "breathe." Both firms shy away from calling the synthetics plastics; Du Pont is calling its product a "poromeric material" (meaning full of microscopic holes) until it can decide on a trademark name. The shoe material is made in two or three layers: outside is a polyvinyl chloride film that can be treated to look like any leather, from cordovan to suede; next is either...
...shoes are said to be waterproof and scuff-resistant and are supposed to keep a permanent shine. Both Du Pont's and Arnav's new material has the advantage of coming in uniform, easy-to-handle rolls instead of in awkward pieces shaped like a cow. Though the new material is thus much cheaper to produce than leather, Du Pont has no intention of damaging its discovery's reputation by putting it into cheap shoes, will sell the material for a considerably higher price than the 40? to 80? per sq. ft. for leather. Though Arnav could...