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...went The New Yorker's circulation to 62,000 for the metropolitan area, 63,000 outside. Up went its advertising rates to $550 for a black & white page for the Metropolitan circulation, $850 for national. Up went its earnings to $517,000 in 1929. Last year, in the face of sparse luxury advertising, The New Yorker netted $263,000. It has made that much in the first six months of this year, carrying more pages of advertising than the Satevepost. This year's net should top $600,000. No longer a bored businessman playing angel to the arts, Raoul Fleischmann...
...Industrial paralysis had struck San Francisco and the eastern side of the bay. Across from San Francisco lies big, busy Oakland and to the north Berkeley, and Richmond. South of Oakland is Alameda. In that area live 1,200,000 people, most of whom lacked transportation or a food supply...
Little by little the paralysis crept up the surrounding valleys. In the San Joaquin Valley, 400 workers quit their vineyards. In the Salinas Valley, truck garden for San Francisco, produce was moved east and south, seeking other markets. Throughout the entire area roads were crowded with hundreds, perhaps thousands of refugees from the afflicted zone, mostly women and children being sent to the country where food could be had. By mid-afternoon of the first day it was estimated that 100,000 people had left town in 24 hours. A typical refugee was a steamship executive who moved his family...
Virtually the same condition occurred last week at Quanah, Tex. (110°); Phoenix, Ariz. (116°); Hays, Kans. (117°); Belleville, Kans. (119°); Emporia, Kans. (112°). Over a vast area including Nebraska, Missouri, Kansas, Oklahoma and Arkansas the daytime temperature did not fall below 100?...
...every case to faulty installation. Nine-tenths of the deaths caused by lightning in the U. S. (some 50 per year) occur in the country. Cities are much safer because big buildings, with steel frames acting as lightning rods, are not only invulnerable themselves but protect a considerable adjacent area...