Word: aradical
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...memorial at the site. Like many people, New York City's ex-mayor hoped for something proud, powerful and passionate. But when the winning design for the 9/11 memorial was announced last week, what we all got instead was subdued, spare and gentle. Reflecting Absence was submitted by Michael Arad, an assistant architect for the city's Housing Authority. Its chief feature is a pair of square excavations, each 30 ft. deep and nearly an acre in size, that mark the footprints of the fallen towers. Both will be filled with water that cascades down their walls. The names...
...Arad's design was chosen in a competition that attracted 5,201 entrants. The 13-member jury included Maya Lin, the designer of the Vietnam Veterans Memorial in Washington. Lin is said to have been one of Arad's strongest supporters on a divided panel that asked for a number of changes to his plan, including more trees. A revised version to be unveiled this week will have greenery added by Peter Walker, a well-known landscape architect. But from the moment eight finalists in the competition were announced in November, public response has been lukewarm at best. All came...
Should a memorial expose the scars of 9/11, or should it heal them? Can it do both? Arad may have hoped that the serenity of his design would appeal to the families of victims, who have pressed for a place to quietly mourn their dead. But when his plan was chosen last week, the Coalition of 9-11 Families, an umbrella group, declared it "uninspiring" and called for a new competition. Some family groups have actually been pressing for a more anguished memorial that would incorporate twisted remnants of the towers that are currently in storage. They look to places...
...Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour. The name Spider-Man gets you 10 minutes more. Not even Rob Schneider movies (The Animal and Deuce Bigalow: Male Gigolo) have titles this self-explanatory...
...tiny parts of Spidey. "Spider-Man was plagued by bad deals, litigation and ownership that obviously wasn't capable of pulling off a movie of this magnitude. Thank God, because if they had done a Spider-Man movie in the mid-'80s, it would have been Cheesy-Man," says Arad...