Word: analyst
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Dates: during 1922-1922
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...wide diversity of talent. At the--top there must be executive and administrative ability. The organization must have met with a broad knowledge of the fundamentals of marketing and advertising, and the ability to apply this knowledge in a practical way in the development of constructive advertising plans. The analyst and statistician must be there also in order to dig out and compile the facts which are necessary for the building of any sound plan. And then there must be creative ability in order that the advertisements which are produced may be not only truthful and informative, but also attractive...
...editorial writer's attitude is more easily understood, though, as we read on. For much of his understanding of college life seems to be based on Fitzgerald's dubious masterpiece. "This Side of Paradise"! May 'we venture to hope that he does not read that "embittered analyst's" latest work. "The Beautiful and the Damned", and with the same supreme confidence in "Scotty", turn misanthrope--as convinced of the fundamental depravity of all mankind as he now is of the degeneracy of Princetonians! --"The Daily Princetonian...