Word: ampex
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Dates: during 1970-1979
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...will be complete without a videotape player and recorder, along with a library of cassettes. Some companies have been putting movie classics on cassettes, as well as cooking lessons, travelogues and courses for salesmen and doctors. Many of the biggest companies in consumer electronics-RCA, CBS, Sony, Telefunken, Decca, Ampex, Avco -have poured fortunes into developing cassettes or special player attachments for home television sets that, any day now, would revolutionize...
...their cash at the disposal of a group of artists in order to give those artists a chance to construct ambitious works beyond the technological limits of their own studios. A total of 76 artists were introduced to a list of companies that ranged from Kaiser Steel to Ampex, from General Electric to Disneyland. Reactions to the proposed matings ranged from disdain to alarm. But eventually some 20 projects were realized...
...Columbia, Capitol and such relatively new companies as General Recorded Tape and International Tape Cartridge. Ampex officials concede that their market share has recently dropped to about 35%-some rivals put it closer to 30%-and is likely to shrink further, perhaps to 25%. Though they think that such a share would be enough to keep sales rising because of anticipated market growth, they are not complacent about the prospect...
...Ampex counterattack is led by Donald V. Hall, 33, vice president of the Chicago-based tape division. He is a mod executive who favors Edwardian suits and splashy ties, partly, he says, as an example to older Ampex executives, whom he is trying to persuade to think "pop." He also has come to admire the music that the young favor, and that helps him in negotiating with some recording stars. "These kids on records are saying something," he explains. "If you are an adult, and you shut them off, then you are not hearing what's going...
Bagging a Speckled Bird. Hall has signed up some 36 independent record producers to replace the companies that have dropped Ampex contracts. More important, Ampex has established its own record-making division, partly to assure itself of a future supply of music. It has recruited The Great Speckled Bird, The American Dream and other singing groups to perform on tape...