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...authors added an extra layer to the experiment. After the students either touched or didn't touch the Slinky and the coffee mug, they were asked to imagine picking up the products and bringing them home. The other half were asked to simply evaluate the products in their minds. Among those who touched the products, imagining ownership did not affect the price they'd be willing to pay for them. However, among those who didn't touch the items - a group that shares the same hands-free experience as online shoppers - picturing ownership led to significantly higher valuations...
...strong earnings for the last quarter. The company did what Wall St. likes most of all. It did better than expected in the last reporting period and said it would do better than people anticipated in the future. Now Wall St. gets to re-evaluate Apple. RIMM, which is among the lesser branded competitors in the field, has done fine even in a downturn. Even if the recession has been deepening, businesses and consumers are willing to pay for something that they need, or something that they want very badly. A Blackberry is a status symbol of sorts...
...Originally small-time traders under the Portuguese colonialists of Malacca, the Chinese Peranakans subsequently parlayed their mastery of Malay and English to become compradore merchants under British rule, spawning a prosperous Anglophile and anglophone class that aspired to attend Oxford and Cambridge but which, at the same time, spoke among itself in Baba Malay. (See 10 things to do in Singapore...
...Bone: A Journey Among the World's Holy Dead By Peter Manseau Henry Holt & Company; 241 pages...
...Originally conceived simply as a mutual-defense pact among its members, the Alliance began to adopt a more expansive role during the 1990s, tackling the crises of Bosnia and Herzegovina and Kosovo as Yugoslavia collapsed. Today, NATO forces continue to provide the bulk of peacekeeping troops in those countries...