Word: altavista
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Dates: during 1990-1999
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...Jeeves, which licenses its technology to the Altavista search engine, was the first company to implement a question-answering service of this kind...
...stuff cost? In the case of PCs, some firms, like InterSquid and PeoplePC, provide quality computers that come with multiyear contracts requiring the user to sign for dial-up Internet access at somewhat pricey rates--a deal many consumers might regret when high-speed Internet access becomes widely available. AltaVista, a free Internet service provider, runs a narrow, scrolling banner across your screen that requires you to click through--interact with the ad--every hour...
...Well. There's Altavista. And Yahoo... and Goto.com--I like them because they make their motives very clear. Whoever pays the most money on the Web gets the number one slot...
...players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
...about time that AltaVista got some serious support. The service began as a tech experiment at the former Digital, but through deals with Yahoo it established itself early on as the most thorough search index of the Web. Digital and then Compaq tried to capitalize on the Top 10 traffic by adding "stickier" features such as subject directories and free e-mail, but that only created opportunities for new index companies like Inktomi, and now Google, to service the established portals - even while the attempts at a fuller AltaVista site floundered. MORE...