Word: all-talking
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...last week KMOX could claim a resounding success. Its afternoon audience had jumped 28% above its disk-jockey days; advertising time on the all-talk program (now expanded to seven hours daily) was sold solidly. Other CBS stations in Boston, Los Angeles, New York and Philadelphia had picked up the same format, and officials of at least eight other stations (from Winnipeg to Mexico City) have traveled to St. Louis to listen-and, perhaps, do likewise...
...cinemactor, no cinemactress has so ably combined appearance with utterance as have Jolson, Benchley, Shaw. Jolson, of course, is the lone member of the trio who has gone to any film length and observers noted that neither of his two operas (The Jazz Singer, The. Singing Fool) has been all-talk. Both have been all-sound. If Jolson, whose singing can lift a drooping piece, has not been permitted to do an all-talk piece, it is obvious that a lesser player, unable to break into song, must falter when the piece itself falters...