Word: alitalia
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Dates: during 1960-1969
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Many did just that, to the delight of travelers. Pan Am, TWA and Alitalia were selling $299 round trips between New York and Rome. BOAC offered a $260 fare between New York and London; Air Canada came in with $282 between Montreal and London. KLM announced its intention to reduce fares by nearly 50% from North America to Eastern Europe...
...Basic round-trip fares from New York to Rome, for example, range between $250 for special groups and $573 for twelvemonth economy. "When you put our present fares through a computer, they come out snarled like spaghetti," says Fabrizio Serena di Lapigio, the marketing director of Italy's Alitalia...
...Alitalia last month applied to the U.S. Civil Aeronautics Board, which has to approve all fares between the U.S. and foreign points, for a $299 ticket price on the Rome-New York run between Nov. 1 and March 31. Last week Pan American and TWA petitioned the CAB for an identical fare. The board is likely to approve. By acting without the consent of the International Air Transport Association, the three lines threatened the whole labyrinthine fare structure and set the stage for a searching reassessment...
...part, the CAB was so deeply disappointed that it decided to allow bulkfare merchandising only through Dec. 31. After the CAB took that action, Alitalia acted unilaterally to cut fares...
Campione figures that Aerhotels will get most of their business from the new 450-passenger jumbo jets. Following the trend started by TWA, which shuffles packaged tours into Hilton hotels, and Pan American, which feeds customers to its Intercontinental chain, Aerhotels will serve Alitalia travelers...