Word: alerte
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...phases-transportation, refining, marketing. He formed the Sinclair Oil & Refining Co. out of seven small enterprises and built his own pipe-line to the Great Lakes. In 1917 he formed the Sinclair Gulf Corp. with his own fleet of ships. While larger companies were getting War contracts, he, an alert independent, developed a Latin-American trade. In 1919 he let his friends in on various "ground floors" of the Sinclair Consolidated Oil Corp., a towering organization of world-wide schemes...
...tell him, Mr. Fixit. I stutter." This bromide* has been put to good use by the alert Scripps-Howard newspapers. People metaphorically stutter when in trouble or when annoyed. They like to have some handyman appear when the water is shut off, when a neighbor's garbage is dumped in their backyard, when their cat gets the colic, when there is a hole in the road in front of their garage. Five years ago, Editor H. D. Jacobs of the Scripps-Howard Baltimore Post conceived the idea of making one of his reporters a Mr. Fixit, whose duty would...
...Alert music reporters recorded last week...
...Baldwin, with characteristic inadvertence, allowed the great news to leak out in such fashion that alert U. S. correspondents and their papers were able to scoop London by almost 24 hours. This caused a loss to British rubber men which London Rubber Magnate Arthur Anthony Baumann estimated at ?7,000,000. He added caustically, "10 Downing Street [the Prime Minister's residence] is really unfit to govern the Empire...
...powder, strolled down Fifth Avenue, Manhattan, at 12 noon, trailing behind her a train of toy trolley cars, each painted, in large letters, with the name of that excellent hostelry, The Hotel Roosevelt, what would this be? It would be a publicity stunt. What would a hardboiled, wise, cynical, alert newspaper reporter think it was? He would think it was a front-page story. This, at least, was the opinion which intelligent persons were compelled to adopt after witnessing last week in Manhattan an example of journalistic susceptibility to unoriginal press-agenting...