Word: alcopops
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...Europe in the early 2000s, and many activists were determined to prevent alcoholic energy drinks from achieving a similar cultural foothold. "At least with Red Bull and vodka, you have two component parts that are mixed at a bar," says Judy Walsh-Jackson of the California Coalition on Alcopops and Youth. "These alcopop energy drinks are sold at convenience stores, places where young kids are shopping, right next to regular energy drinks...
...programming dominated the ninth area, which controls absorption. Indeed, viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they interrupt. An ad for the alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when both appeared during a South Park clip. Another Neurosense study, for PHD Media, a media-buying agency, looked at which areas of the brain are most receptive to different media--TV, print and radio. PHD used the results...
...programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they're interrupting. An ad for the alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when it appeared during a South Park clip...