Word: alcan
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...cork or not to cork: that is the question in the French winemaking region of Champagne, ever since the unveiling earlier this month of a gutsy new Champagne stopper prototype. The Maestro opening system, developed by Alcan Packaging Capsules, is composed of a concealed crown bottle cap fitted with an aluminum lever. It's far easier to use than a conventional stopper - no struggling to hold the heavy bottle as you twist, no worrying that you'll take someone's eye out with the cork - but it still delivers that satisfying pop upon opening. It's a minirevolution...
...Bruno de Saizieu, sales and marketing director of Maestro-maker Alcan, is confident that cork's reign will end one day. Judging from the success of Alcan's Stelvin wine screw cap - whose global sales have skyrocketed from 300 million in 2003 to 3 billion today - De Saizieu thinks Champagne will eventually adopt the Maestro system as well. "When we started the Stelvin, there were an enormous number of people who were outraged," he says. "Today, like them or not, screw caps are no longer questioned as viable alternatives around the world. In Champagne it will be the same...
...Richard Evans The CEO of Montreal-based Alcan, the world's No. 2 aluminum producer, talks with TIME about how he hopes to position aluminum to become a "precious" commodity again...
...Richard Evans The CEO of Montreal-based Alcan, the world's No. 2 aluminum producer, talks with TIME about how he hopes to position aluminum to become a "precious" commodity again...
...Richard Evans The CEO of Montreal-based Alcan, the world's No. 2 aluminum producer, talks with TIME about how he hopes to position aluminum to become a "precious" commodity again...