Word: agenized
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...Jerry's is getting fat on America's growing appetite for so-called super-premium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Frusen Glädjé from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from...
...while Häagen-Dazs has catered to customers who think that gourmet foods are chic, Ben & Jerry's has tried to create an image of simple, down-home wholesomeness. Instead of being decorated with a map of Scandinavia, Ben & Jerry's cartons show a picture of the two be spectacled, bushy-haired owners, who look like refugees from a '60s commune. Pals since they were in high school in Merrick, N.Y., Cohen and Greenfield decided in 1977 that making ice cream would be more fun than what they were doing. Having failed to get into medical school, Greenfield was then...
When Ben & Jerry's began expanding rapidly in the 1980s, the company got a frosty reception from its bigger competitors. Cohen and Greenfield charged last year that Pillsbury was trying to keep a lock on the Boston market by threatening to cut off supplies of Häagen-Dazs to distributors who also carried Ben & Jerry's. Turning adversity into a publicity ploy, Ben & Jerry's gave customers thousands of T shirts and bumper stickers that poked fun at the Pillsbury corporate symbol by asking: WHAT'S THE DOUGH BOY AFRAID OF? Without admitting any wrongdoing, Pillsbury settled the complaint...
...they could claim 10% of the entire food universe within a decade. "I don't think natural and organic food is a fad. It's a way of life," says Simon, a fast-talking native of Nova Scotia, Canada, who started his career in the U.S. by expanding H??agen-Dazs' chain of ice cream shops in the 1980s. "And no major food company is built for the 21st century...
Attendees enjoyed free pizza, Häagen-Dazs ice cream and sodas, as they listened to commentary from Washington Editor of the New York Times Richard L. Berke, Political Director of ABC News Mark Halperin and former IOP Director David H. Pryor, a former Arkansas governor...