Word: affinia
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...probably harder to get her than to get our VC," says Kris Hagerman, the CEO of Affinia. "I bought her lunch and pitched her for an hour and a half." Kellogg waived her fee and, VC-like, took equity in lieu of cash...
...outfit her clients, Kellogg scours the papers for news of company relocations and closings, so she can pick up used desks and chairs. She furnished the 25-person Affinia office for a bit more than $1,000. The whiteboards were so fresh from a failed start-up they still had the old company's competitive analysis on it. The competitors apparently...