Word: aestheticized
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How the homey in-store experience translates to a drive-through is another question. Executives try to explain, but the disconnect is so obvious that the Starbucks drive-through is lately being reinvented. Some changes boost efficiency (an order-confirmation screen reduces errors), but plenty of the redesign is aesthetic...
The aesthetic suited Charlotte Gainsbourg's parents, icons Serge Gainsbourg and Jane Birkin, in the late '70s when Bonpoint was still a mom-and-pop operation off the Boulevard St. Germain, with founder Cohen in the studio and her husband Bernard keeping the books. Over the years, the business grew...
Hunt, who managed ranches in California and saw the impact of windmills there, said his concerns go beyond aesthetic and environmental issues. Like other critics, he views wind-energy projects as a financial scheme that allows energy companies to set up "shell companies" that reap large tax abatement benefits from...
Minsky inserts rhetorical interjections and a number of diagrams, however, to detract from that textbook aesthetic. These tools, combined with a number of assorted quotations, make the book easy to read for the knowledgeable and uninformed alike.
But viewing decks and glass elevators are things you can find in a lot of buildings that don't come with elaborate theoretical justifications. The truly impressive aesthetic gamesmanship at the ICA takes place in the deceptively simple Mediatheque, a sloping room with grandstand-style seating, each tier equipped with...