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...Four of the five members on the ad hoc committee assembled and approved by the Office of the Dean for the purpose of advising [former University President Neil L.] Rudenstine on my tenure showed bias, conflict of interest, or lack of relevant expertise,” Berkowitz wrote in his letter...
Remember that ad? The one with the expensive car winding down a scenic road in some exotic location? Terrific imagery, stunning visuals. It might even have won an award. But it's a waste, writes Mark Stevens, president of MSCO, a consultancy based in Purchase, N.Y., and author of Your Marketing Sucks, which hits stores in July. "Find me one single human being who bought a car as a result of one of those ads," he implores in the book's first chapter. Stevens knocks the Clio awards and praises the effectiveness of tacky infomercials and "extreme marketing" like personalized...
...unions to foreign niche players like Remit2India.com and FXRemit.com which caters to Filipinos. Western Union president Christina Gold, 55, a former Avon executive, is responding by giving her firm a makeover. Long billed as the "Fastest Way to Send Money," Western Union has just launched a $300 million global ad campaign using a new slogan, "Uniting People with Possibilities." The company is clearly trying to soften its image. But its executives are under no illusions: defending its lead is getting harder than ever, requiring big investments in new technology and new outlets, especially in the burgeoning markets of China...
...company away from Martha Stewart the person. "Her face time has got to be cut down," says Donny Deutsch, CEO of Deutsch Inc., part of the Interpublic advertising agency. But Stewart, as usual, is following her own course. The day after her indictment, she took out a full-page ad in USA Today proclaiming her innocence and launched a website, Marthatalks.com where supporters are encouraged to send her e-mail messages. Argenti, now a professor at Dartmouth's Tuck School of Business, says this is where Stewart excels: "She is a master at communicating with one constituency--her customers...
...while young men are not exactly underserved by TV (Comedy Central? Two ESPNs?), Spike may let them believe they are. "If we all worried about who was really underserved, we'd still have only ABC, CBS and NBC," says Charlie Rutman, president of the ad-buying firm Carat USA. Like any well-targeted niche channel, Spike TV needs men to say, "I wonder what's on Spike?" the way they say, "I wonder what's on ESPN?" In Hecht's marketing lingo, the idea is to build "an emotional connection to the brand...