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Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...Germany where Nazis used to walk. These streets have changed a lot, so why not change your perception?" Advertisers - German ones, anyway - are applauding. "The British do not believe we can mock ourselves, so we have to show that we can," says Ralph Blome, manager of Innovista, a Hanover ad agency. His own suggestion: "A picture of a plate of Sauerkraut and the slogan 'We are Krauts - we are having a good time!'" You can already hear the plane tickets being booked...
...sseldorf job with great expectations, happy to be free of the dissension breaking up the Bauhaus, the influential German Arts and Crafts school, where he had been a professor and artist-in-residence. The Basel show opens with a prologue from those brighter days, including the miraculous gem Ad Marginem, reminiscent of a medieval miniature, with a fiery red sphere aglow on a pale green ground, surrounded by feathery plants and fairy-tale creatures that seem to grow out from all four sides of the frame. Steamboat and Sailboats, Toward Evening and the abstract Polyphony are exercises in Klee...
...said then that he feared some witnesses might fail to show up the next morning as part of an intentional prosecutorial plan to delay his day in court “for weeks or months,” virtually ad infinitum...