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...with those of cable networks like FX or HBO, which have lured around 4 million viewers for hot shows like The Shield and The Sopranos. But BBCA's numbers are high enough to earn a Nielsen rating, which puts it beyond the fringe cable channels. In the chase for ad dollars, that places it in league with National Geographic, Oxygen and the Women's Entertainment network. "We deliver the most upscale targeted trendsetting audience in cable," says Lee, referring to a recently completed viewership study for the channel...
...Milli Vanilli of network television: the sitcom equivalent of lip-synching someone else's song." Yet BBC America is capitalizing. Thanks to the notoriety of Coupling, and hits like The Office, Lee says, BBCA "more than doubled" its revenues from last year in the latest up-front market for ad sales for the season. It's also getting higher-quality advertisers than the direct-to-consumer firms that have typically hawked their wares during its shows...
...make a profit." But since 2000, under director general Greg Dyke, another side of the corporation has pursued an aggressive commercial-expansion strategy designed to make it an international media powerhouse. The firm is gaining clout as a global broadcaster, content producer, book and magazine publisher, ad-services vendor and Internet firm. "We're fighting in the big boys' league," says Rupert Gavin, chief executive of BBC Worldwide, which runs the corporation's consumer businesses, including BBC America...
...change to the Ad Board policy requiring “independent corroborating evidence” to bring a sexual assault charge forward unleashed yet another storm of community outrage and CASV rallied once again outside University Hall. Only then, with the specter of negative publicity looming large, was Harvard willing to set up a committee to look into the issue...
...other members of the Harvard community who truly did care about rape and sexual assault on this campus, and were ready to recommend real improvements to Harvard’s system. (And even then, CASAH itself was limited in what it could accomplish because a review of the Ad Board was explicitly left out of its mandate). Still, CASAH’s very existence was a big step forward for the University. Institutional change doesn’t come easily, and it certainly does not come quickly or without a fight. In describing the “foundations?...