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With pickings slimmer in major cities, job seekers who once turned up their noses at small-town positions are now eagerly foraging for them. Dan Zumbiel, 34, was an ad copywriter in Manhattan, moving up at powerful agencies Ogilvy & Mather and DCA Advertising. Then came Sept. 11, 2001, followed by his layoff. He found the job market so tight that as a survival strategy, he expanded his job search to smaller markets. So when an agency in Sheboygan, Wis., called, "I thought: 'I've got nothing keeping me in New York, so I might as well give it a shot...
Remember Fahrvergnugen, the German tongue twister that Volkswagen adopted for ad campaigns in the early 1990s to express the thrill of driving its cheap, dependable, even lovable cars? For VW owner Ann Jones of Corona, Calif., the experience has been more like far from groovin'. Jones was lured to the Jetta by its stylish looks, elegant interior and solid road handling, which made it seem worth the $18,900 price. But a few months after bringing her new sedan home in 2000, she returned it to the dealer because of an oil leak...
...next-door image and successfully market such “aw shucks” qualities to tweens and tween parents alike. They know to tread lightly on the teen waters, with each media move strategically planned by a legion of media managers—sponsor a milk or Pepsi ad, yes; appear in a racy, possibly cleavage-exposing Guess Jeans spread, no. Over the course of a year these tweens save whales, design clothing lines, tour for their albums, promote new movies, pose for magazine covers and appear at see-and-be-seen tween events like Nickelodeon Kid?...
...Candice isn’t in an ad for a domestic violence hotline or rape crisis center. She’s the cover girl on a Harvard Right to Life (HRL) poster. Is something wrong with this picture...
...said he was notified on Nov. 3 that his case would appear before the Ad Board, the day after he decided to take the site down, partly due to sharp criticism of the site’s use of ID photos and ranking students according to attractiveness...