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...past few years, their roots go back at least two decades. "A lot of people have been asleep at the wheel," says Dr. Frank Sloan, director of the Center for Health Policy, Law and Management at Duke University in Durham, N.C. "There are systemic problems that needed to be ad- dressed and haven't been...
Both camps are burning through money at the rate of $9 million a day now--and that's before you get to the independent 527 groups that have dumped an additional $386 million into the race. The largest single ad buy of the campaign comes from conservative Progress for America. It shows Bush comforting 16-year-old Ashley Faulkner, whose mother died on 9/11. As it happens, the spot was made by Larry McCarthy, who produced the infamous Willie Horton ad that helped the first President Bush bury Michael Dukakis under charges that he was soft on crime. If that...
...charges more wildly than he had before, asserting that Bush has a secret plan to gut Social Security and revive the draft, which inspired Bush to accuse his rival of exploiting the politics of fear. The Democrats threw the charge right back when the Bush campaign launched the "Wolves" ad, which shows a pack prowling a forest like terrorists hunting their prey and implicitly suggests the country can't afford to choose Kerry under such threatening conditions...
Most of the independent ads are not quite as uplifting. An ad from Operation Truth, a veterans' group, features a soldier talking about going to war in Iraq because of weapons that didn't exist, and it ends with him showing what's left of an arm that was blown off. Another Progress for America spot features pictures of Osama bin Laden and a band of fighters and asks, "Would you trust Kerry against these fanatic killers?" Message makers on both sides say that in a race this tight, it takes extreme measures to break through. "I think...
...just his lack of a golden gut for the next big hit or a groundbreaking idea that has hamstrung NBC; it's also arrogance. "NBC's [successful] shows masked their weaker spots, which are now more obvious," says Stacey Lynn Koerner, an executive vice president at ad buyer Initiative Media. "[The Apprentice] made executives more confident, and they didn't address the problem." Now if Zucker can work his magic one more time, he'll really have something to brag about. --Reported by Simon Crittle/New York and Jeanne McDowell/Los Angeles...