Word: adding
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Dates: during 2000-2009
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...French may produce some of the world's best wine, and they may drink more per capita than almost anyone else, but advertising any image of alcohol is heavily restricted. And the French ad police don't care if you're hawking something as sobering as customer-relationship-management software. The U.S. software firm Blue Martini, based in San Mateo, Calif., was hoping to run print ads in France featuring its signature azure cocktail and a tag line that read, "This martini won't go to your head." But, after reviewing the tough 1991 ad law, the company's lawyers...
...While Leftfield’s pulsating “Phat Planet” is a listenable, likable tune suffused with kinetic joy and drenched in brilliant shades of electronic tones, Mirwais’ own entry resembles nothing so much as a broken record, mindlessly churning out the same garbage ad nauseam. The vital energy is lacking, leaving nothing behind but a sparse wasteland of broken notes...
...right car, vodka, watch, cuisine and music system. Consumers no longer feel they absolutely must have the latest luxury product. Who would be impressed, anyway? ''People don't think being square is synonymous with being a sucker anymore,'' says Dan Fox, marketing planning director of the Foote, Cone & Belding ad agency. Besides, they no longer seem to get a kick from spending borrowed money. Consumer installment credit dropped $342 million in December, or 0.6%, in what would ordinarily have been a busy shopping season, and a huge $2.4 billion in January...
...Sponsors of the event included the MIT College Republicans and The Tech, MIT’s student newspaper, which refused to print Horowitz's controversial ad when approached last spring...
...What's important is that people continue to talk about this issue," said Huanne Thomas, business manager of The Tech. "There is a difference between printing an ad that is so offensive and sponsoring a forum for debate...