Word: adding
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Dates: during 2000-2009
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...Berlin's Brandenburg Gate began in November, but the ugly scaffolding that usually surrounds such a building site is nowhere to be seen. Instead, the city's 18th century landmark has been swathed in a series of gigantic posters promoting Deutsche Telekom. The wrapping of construction scaffolding in mammoth ad posters is just one example of "ambient media," a fast-growing marketing genre that's finding new places to advertise in the Old World...
...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...
...Labour party machine grumbled about having to rework long-polished plans for ad buys and ministerial appearances. Otherwise, Blair's postponement was considered a smart move, blunting the Tories' accusations that he is arrogant and puts party above country. Full Story...
...recent ad in the New York Times, in lettering that resembled a childish scrawl, challenged readers to "sign up for the most important job in New York City." Fogel was among the job switchers who answered similar ads last year. In August he and 349 other recruits attended a pep-rally orientation for New York Fellows, an accelerated-certification program started by schools chancellor Harold Levy. "Urban education," Levy told the group, "has the same moral force as the civil rights movement." After four weeks of all-day classes on teaching methods and lesson plans, the 323 who stuck with...
MARCH 2001 Married Bob Dole appears in a Pepsi ad aired nationwide during the Oscars ogling the considerably younger Britney Spears