Word: adding
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Dates: during 2000-2009
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...just politically correct, it's a business necessity. Even as big companies like Hershey's, Citibank and Proctor & Gamble roll out products just for American Hispanics, advertisers already see the next frontier to be Latino-centric mainstream marketing, the same way hip-hop, urban culture has pervaded the general ad market in the past decade. Crest, P&G?s flagship toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon represented in the 1950s by kids drawn by Norman Rockwell. "For anyone under 30," says Gary Bassell, head...
...Hispanics in the U.S. "live in two worlds," says Alex Pallete of the Hispanic ad agency Vidal Partnership. But their Latin world is remarkably diverse, which means that advertisers must hit common cultural cues and appeal to U.S. Latinos' shared values and experiences-like close-knit families or having loved ones in another country-while reinforcing the brand identities that Hispanics recognize. Casting agents often seek neutral accents and ethnically appropriate actors who appeal to a broad spectrum, a task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American...
Spyware--programs that covertly send information about your Web activities to third parties--is often a big reason a computer is acting sluggish. Fix it with software like Ad-Aware SE Personal Edition (download free at lavasoftusa.com or Spy Sweeper 3.5 webroot.com $29.95 for a one-year subscription). To avoid future digital insurgencies, set your Web browser to block pop-up ads. The Firefox browser mozilla.com makes that easy, and experts say it has fewer security vulnerabilities than Internet Explorer. Make sure your antivirus program is up to date...
...helm. Coaching, in many ways, is in Stone’s blood. Her father was a fixture at the Taft School, serving as the long-time athletic director. Her oldest brother Mike, is the head baseball coach at the University of Massachusetts, her brother Jim serves as the AD at Blair Academy in New Jersey, and her sister Kelly works at the ECAC...
...games provided allow for "ad hoc" networking, meaning that other PSP users within WiFi range who also have the same game can play against each other. Future games may even allow players to network without everyone owning the software. Just as cool, some games allow you to connect through a wireless network and play other PSP users in other parts of the world. Connecting to my home network was pretty easy, and the PSP even supports WEP password protection. The only thing you can't do: play PSP games with someone...