Word: adding
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Dates: during 2000-2009
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...embargo on arms sales to China. (EADS is controlled 30% by Germany's DaimlerChrysler, 30% by SOGEADE--half owned by the French government--and 5% by the Spanish state holding company; 35% is publicly traded.) EADS is also the parent of Airbus, the jetmaker that has been squabbling ad nauseam with Boeing over what the U.S. says are unfair subsidies Airbus gets from European governments...
...outdoor-ad magnate pasted the team's A logo on 480 billboards throughout the Los Angeles metro area. "We're not trying to sell a city," says Moreno. "We're selling Angels baseball, period." He has tapped into the region's booming Hispanic population by ramping up Spanish- language advertising and signing Latino stars like Guerrero and pitcher Bartolo Colon. The Angels say they doubled the percentage of Hispanic fans over the past four years and have attracted more season ticketholders from Los Angeles, Riverside and San Bernardino counties, beyond the team's base. In-stadium advertising revenues have more...
Sirius and its bigger satellite competitor XM are death stars to the broadcast-radio industry. Since 1996 companies such as Clear Channel and Infinity (part of Viacom) have taken advantage of deregulation to buy hundreds of stations with the idea of bringing scale--and higher ad prices--to the airwaves. For a while it worked, as industry revenues rose at a double-digit clip during the late '90s ad boom and stations racked up profits thanks to cost cutting. But for listeners, that consolidation brought homogeneity, as corporate playlists suffocated local jocks, and ever more ads were jammed into each...
Satellite radio clearly has momentum, but broadcast, or terrestrial, radio still owns most of the market. Local radio may be clogged with ads and promos, banal chatter and the same 200 songs spun ad nauseam, but almost everyone tunes in at some point during the week, according to ratings firm Arbitron. Viacom recently wrote down the value of its Infinity radio business by $10.9 billion, but terrestrial radio still hauls in around $20 billion a year in revenues, mainly from local advertisers like car dealers and banks, rendering it an important marketing tool and generator of free cash flow. Sirius...
What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...