Word: adding
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Dates: during 1960-1969
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...BILLION FOR ADS is expected to be spent in U.S. this year, following last year's record $11.09 billion. Ad gains in 1959: newspapers up 10%, TV 11%, magazines...
More in anger than in wisdom, Chairman Rosser Reeves, 49, of Ted Bates & Co., took pen in hand and wrote one of the most remarkable ads in recent years. Splashed full page in seven major newspapers last week at a cost of $23,574, it was Reeves's rebuttal to Federal Trade Commission charges that his agency had deceived TV viewers by shaving phony sandpaper in commercials for Colgate-Palmolive's Rapid Shave and by doctoring Standard Brands' Blue Bonnet Margarine with liquid drops that were billed as "flavor gems" (TIME, Jan. 25). Reeves's ad...
...ad was a prime example of Reeves's hard-sell tactics, which have helped boost the agency's billings from $4,900,000 to $120 million in his 19 years at Bates. These tactics have also inspired the FTC to fire off more complaints against Bates than other agencies. Among its accounts that have also been named by the FTC: Life cigarettes, Rolaids, Carter's Little "Liver" Pills. What miffed Reeves most was that until two months ago, the FTC had usually tipped him and the advertiser that a complaint was coming, given them a chance...
...Washington, FTC's Kintner, 47, patiently puffed his pipe, proudly showed off the favorable mail that came in after the ad. (Sample: "Hogwash. Thanks, Mr. Kintner-Glenn Lewis. Average American. Elkin, N.C.") In Manhattan, other ad agency bosses gagged on their Gibsons, labeled the ad "a phony." Snapped one: "A deplorable exhibition of advertising sophistry at its worst. The public will say, 'That's the way Madison Avenue reacts to criticism-they're thieves and crooks...
...deathbed revelation cut off in mid-gargle, the implacable enemy, and the beautiful girl scientist who carries on the quest that killed her father. The story's hero has the sort of face that is weathered by wind, war, and lately by the floodlights of cigarette-ad photographers. In World War II, Geoffrey Peace was a much-decorated submarine commander, but after a mysterious mission he was cashiered from the Royal Navy, and his dark deeds since then do not bear close examination...