Word: adding
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Dates: during 1960-1969
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Devil's Advocate. In Brisbane. Australia, the Christadelphian Church ran an ad in the Courier Mail: "A vital address on the possibility of obtaining Immorality will be given by Mr. A. C. Mogg...
...county hospital in Los Angeles employs a score of doctors who spend full time visiting indigent outpatients. The Los Angeles County Medical Association regularly advertises in local newspapers that free medical care is available to anyone who 1) needs it, and 2) phones in to numbers listed in the ad. The most recent ads ran within the past month. Not one person has telephoned. Says Dr. George Griffith, geriatrics specialist and professor of medicine at the University of Southern California: "No reasonably intelligent person need go without completely competent medical care anywhere in California." Says Dr. Leona Baumgartner. New York...
...Angeles, Bill Townes now edits the Examiner (circ. 369,537), in a hopeless attempt to compete with the fat and entrenched Times, which since 1950 has gained 102,632 in circulation against the Examiner's 18,101, runs two ad lines to the Examiner...
Instead of selling British products, wrote the Economist, many an ad relies with "desperate emphasis" on the implication that "we know this product is not competitive in price or design, but it is British-made and we've been making it for a very long time." When the British Travel Association sets out to extol the virtues of British food, the Economist says, "native critics feel distinctly uneasy," for "where would the tourist find that exquisite rare roast beef?" Ads for clean, spacious British Railways carriages are so far from the grubby reality that they "are guaranteed to make...
...over the air rather than by cable, requiring a complicated unscrambling device in each home. Instead of Telemeter's pay-as-you-see plan, there may be a charge account for home entertainment, a tempting feature that could cause trouble. Above all, will programs freed from sponsor and ad-agency control be better than the offerings of sponsor-supported networks? NBC President Robert Sarnoff argues that they will not, that pay TV will have to track down the mass audience just as the commercial networks do now, and in the end the home-bought product will be indistinguishable from...