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...except for CNN (which devoted about 50% of its schedule to the doings in Moscow), live coverage was relatively sparse. When Reagan appeared at Moscow State University on Tuesday for an extraordinary question-and-answer session, CNN carried the event live in its entirety, but of the networks only ABC...
...Albertville, France, came as a surprise. CBS will pay $243 million for its first Olympics since 1960. The bid seemed inordinately high to industry experts, in part because of the other networks' diffidence: NBC offered $175 million plus half of any advertising profits in excess of $325 million, while ABC, which paid $309 million for the Calgary Games and lost $65 million on the coverage, bowed out entirely. Adding to the doubts is the time difference between the U.S. and France, which could enable Americans to learn some results before taped events are broadcast in prime time. Nonetheless...
...provoked the Soviet Union's first tax revolt, when its national parliament showed for once that it could be more than a rubber stamp. That could make perestroika all the more endearing to Americans, who have a special affinity for revolutions that involve tax revolts. In a Washington Post-ABC News poll, 65% of Americans said they thought superpower relations were "entering a new era." On American television the dour babushka in the old Wendy's hamburger ads has given way to the svelte Soviet customs agent who shares a Seagram's wine cooler with an American tourist...
...Samuel Roberts, executive director of international broadcasts for CBS News. "Anything that we sell for overseas is just gravy." An increase in the number of communications satellites and the relaxation of strict state regulation of TV in many countries have encouraged the growth of new broadcast and cable channels. ABC has signed a deal with Dublin-based Anglo-Vision to distribute its news shows to hotels in 17 European countries. And the television version of USA Today, set to make its debut in September, has already been sold to broadcasters in Australia, the Philippines and Argentina...
...rights to major events like the World Series -- though whether it could successfully take such events away from "free TV" is doubtful. "It will snow in July before you see the World Series or the Super Bowl on cable," says Herbert Granath, president of ABC's cable division. "Congress would intervene to prevent that...