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...fade in to Sunday, Feb. 11, 1979, the evening of the most widely publicized programming matchup in TV history. On CBS: a rare telecast of Gone With the Wind. On NBC: the TV debut of One Flew Over the Cuckoo's Nest. On ABC: a much hyped TV movie, Elvis! Some network programmers grumble that this costly confrontation amounts to a three-way kamikaze mission. But it draws the crowds. Elvis! wins a 40% share of the viewing audience, Gone With the Wind gets 36%, and Cuckoo's Nest pulls in 32%. Does that add up to more than...
...ABC and CBS -- the three companies that have virtually defined American television since the days of Uncle Miltie, Maverick and Playhouse 90 -- may not be dying, but they are sick and fighting for survival. Eating away at their audience is a panoply of new video choices: cable channels, independent stations, videocassette recorders, even an upstart "fourth network." The three networks' combined share of the audience shrank to a low of 70% last season, and the decline shows no signs of leveling off. New technologies like home satellite dishes and fiber-optic cable could eventually pose even greater threats...
...Syndicated programming -- shows distributed directly to stations rather than through the networks -- has spurted in popularity, both on independent stations and network affiliates. Many of the latter are shoving aside network fare for syndicated shows (on which they can sell more advertising time). The ABC and CBS stations in New York City, for example, have shifted their networks' evening newscasts from 7 p.m. to the less watched 6:30 time period to make room for syndicated game shows...
...ABC-Post poll, in an effort to assess the Quayle "drag" among the electorate, found that 2 percent of all voters supported Dukakis only because of their negative feelings about Quayle, and 6 percent said Quayle was the "major" reason for supporting Dukakis...
...ABC News-Washington Post poll, Bush had 50 percent to 47 percent for Dukakis. That survey also had a 5 point margin of error...