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...ELVIS (ABC, Sundays, 8:30 p.m. EST). ABC's new bio series offers two surprises. Rather than a cynical attempt to cash in on Elvismania, it is an unpretentious look at the King's early years. Surprise No. 2: despite glowing reviews and a good time slot, Elvis is walking on Lonely Street in the ratings...
...often difficult for the press to reconcile. The problem is most acute for television, since Bush is almost impossible to capture in the standard evening-news format. To get around this perplexity, the networks have lately adopted more unconventional approaches to Bush and his White House. Earlier this season, ABC's Sam Donaldson and Diane Sawyer did an hour-long interview with Bush and his popular wife Barbara on PrimeTime Live. Last week NBC's Tom Brokaw accompanied Bush through a "typical" day for a special titled A Day in the Life of the White House. The show illustrated just...
...campaign for Rooney's reinstatement was fierce. Hewitt even posted a memo at CBS headquarters blaming a dip in 60 Minutes' ratings on Rooney's absence. A much more important factor: last week ABC scheduled the hit show America's Funniest Home Videos opposite it. Though Burke did not elaborate on the reasons for his change of heart, Rooney was quick to attribute it to "the preponderance of public opinion." Says he: "It took a lot of courage to do what ((Burke's)) done...
Burke may need more than courage to survive in his increasingly hazardous job. Rumors swirled last week that the CBS News chief, who was named to the position in August 1988 after eleven years at ABC, was about to resign. In the corridors of CBS News, Burke was criticized not only for his handling of the Rooney affair but also for his aloof and uncommunicative management style. (Burke, head of one of the nation's leading news organizations, routinely turns down all press interviews.) He is also under pressure to reverse the ratings slide of the CBS Evening News...
...ABC show's popularity has, predictably, inspired a few furrowed brows as well as belly laughs. Some are concerned that the on-camera spills are dangerous and might encourage reckless behavior; Di Bona and crew have rejected some clips for that reason (like one showing a toddler apparently driving a car, while a parent actually steers off-camera). Others are concerned that people may begin to stage scenes specially for the program. That would spoil the caught-in-the-act charm but would hardly be unexpected. Once you give America a chance to produce a show...