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...replaced Jane Pauley as co-host, ratings have not merely dropped; they have gone into free fall, a dizzying decline of nearly 25% that translates into approximately 920,000 lost households. The No. 1 morning program only five months ago, Today is now a distant No. 2, far behind ABC's Good Morning America...
Most of all, what is ABC going to do with TV's most talked about new show of the season? Will sagging ratings finally bury Laura Palmer? And whatever the immediate fate of David Lynch's eerie soap opera, will TV ever be the same again...
...ABC executives are keeping mum on whether the show will return next fall (a decision will be announced next Monday, when the fall schedule is unveiled). But recent signs are hopeful. Ratings for the past two weeks seem to have stabilized, and the show has settled in the middle of the Nielsen pack. Moreover, the audience includes a high proportion of young, upscale viewers, those most desired by advertisers...
...success -- and not just d'estime. The show has proved that original, challenging and idiosyncratic fare can be done for TV, even within rigid network confines, and that people will tune in. Twin Peaks is, in fact, the culmination of a surprisingly fruitful season for offbeat, formula-breaking shows. ABC's Elvis, though a failure in the ratings, deconstructed the rock king's life into fresh, evocative snippets of biodrama. Fox's The Simpsons put an off-kilter, animated spin on TV's portrayal of the family, while Fox's The Outsiders, at least in its early episodes, brought filmic...
...Charles Bierbauer, an ABC television correspondent, and his crew arrived for an interview. Afterward I accompanied them to their car. I was surprised by the number of KGB agents in the area and by something peculiar in the air -- a mixture of hostility and gloating...