Word: 23rd
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Dates: during 1940-1949
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Adman Bruce Barton (Batten, Barton, Durstine & Osborn) knows just how he sells products and ideas: "Say it simply, say it over & over, say it in one-syllable words." He rates the Lord's Prayer, the 23rd Psalm and the Gettysburg Address as triumphs of simplicity and brevity: each contains fewer than 500 words, mostly of one and two syllables. Last week Adman Barton was getting ready to turn out a new weekly column of personal and social comment for Hearst's King Features. It will be written in no more than 500 words, mostly...
...Elevator. The next day newsmen and photographers packed the lobby of the office building at 2 Park Avenue. Jessup was already in his headquarters on the 23rd floor. Chauvel and Cadogan threaded their way through the crush and into the elevator. In Jessup's modest green and brown office, American, Briton and Frenchman had only a few minutes' wait. At 12:31 the door to Jessup's office was thrown open. There, nodding, was burly Yakov Malik, his smile the beaming equivalent of the Russian for "Hello...
...tensest Senate hour Dr. Harris can recall is the time in 1944 when Senator ("Dear Alben") Barkley broke with Roosevelt. His most anxious time of Senate prayer: Dday, when the Senate stood silent for a few moments, then repeated after him the 23rd Psalm...
Second place was the fate of all Crimson entries in the 23rd annual Kinights of Columbus track meet at the Boston Garden Sunday afternoon...
...Citation's 23rd victory in 25 starts (including the Kentucky Derby, Preakness, Belmont, American Derby), and boosted his earnings to $744,650, third highest in history. There had never been another horse like him since Man O' War, and plenty of horsemen were arguing that he was the best ever...