Word: 1950s
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...connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with a sip of Coke, are possessed by an irrepressible beat. The soundtrack is Chihuahua, a 1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label...
...Wertheim; the Jewish Claims Conference, an official body that acts on behalf of Jewish Holocaust survivors and the heirs of victims; and some descendants of the Wertheim family led by Barbara Principe, who allege in U.S. federal court that they were swindled out of their inheritance in the 1950s. More than 2 million claims for property restitution in eastern Germany were filed after the fall of the Berlin Wall, and hundreds of cases are still pending. But the Wertheim case is highly unusual for two reasons: it has become the subject of intense diplomatic exchanges between Germany...
...other hand, nearly half the patients studied experienced significant muscle weakness or partial paralysis. In fact, paralysis--up to and including generalized quadriplegia--was so common that doctors are starting to compare West Nile to the last major epidemic of infectious paralysis: the polio outbreak of the 1950s...
...farmer and decimated the countryside’s unique social fabric which the EU was purportedly trying so hard to preserve. In some countries, such as Spain, Italy and Greece, the subsidy policy has been so pernicious that the active rural population has decreased by 80 percent since the 1950s. The European consumer wasn’t really helped either, and the Economist estimates that EU agricultural subsidies add over $650 a year to the grocery bill of the average European family, not counting the exorbitant amount of taxes paid to keep the $58-billion-a-year racket running...
...first small step toward handing authority over to a new Iraqi government, which would enable the U.S. to withdraw its troops from the country. Bremer says he hopes Iraqis will vote for a new national government sometime next year. "This place can blossom, as it did in the 1950s," he says. "It's a proud country with really good people. And they can succeed." But after the bunglings of the occupation's first three months, most U.S. officials know better than to make rosy predictions. "We'll get it right eventually," says a Pentagon official, "hopefully before...