Word: 14s
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Dates: during 1950-1959
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...fought off a patent infringement suit by Stauffer after he set up Slenderella with a reducing table similar to Stauffer's. He also shook off a campaign by the Better Business Bureau against his "misleading advertising," which promised that size 20s would be squeezed down to size 14s. Mack promoted Slenderella with TV and radio spots, built up sales to more than $20 million in seven years, held business conferences on his 68-ft. yacht moored near Slenderella's headquarters in Stamford, Conn...